QUOTE (2ms @ Jul 14 2010, 14:40)

In 2008 Kimi went from leading championship to not scoring any points for several races when they switched to new suspension that suited Massa better. When they switched the suspension back, Kimi retuned to competitive as before. Perhaps while Massa was driving in 2009 there was similar negative impact that went away as soon as Ferrari had only Kimi to make setup for.
Agreed, it was a case of asset mismanagement by Ferrari. They bought a $51MM/year machine, didn't oil it, and wondered why it wasn't producing.
Of couse, this isn't a widely held nor a popular view. Since if a company is paying absurds amounts of money for something, it *must* mean that they're already maximizing that particular something. There will be arguments such as "they aren't paying him only not to listen to him."
In contrast, they took Fernando in with the mindset that they are going to make him the centerpiece of the team. Perhaps this is also due to the commitment that Fernando is willing to give to the team even before he got in there, like Spunout has articulated several posts above. This is something that the Domenicali era is not (was never?) willing to do with Kimi due to differing management and working styles.
What's more imporant than the act of hiring Fernando himself is the mindset of the team upon hiring him, just like Yamaha's mindset upon hiring Valentino in 03 - they went in with a "ok, this is really going to be it" mentality. That's the reason why even as a Kimi supporter I don't really object to the hiring of Fernando, since they didn't want to change just the driver, they also wanted to change their mentality and focus, and if I dare say it, even the culture. They wanted Fernando not just to be the driver, they also wanted him to be the leader, the focus of the team, the number one. Heck, even as the team cook, the team motivator, team cheerleader, and team car developer overlapping with designer.