QUOTE (beanoid @ Dec 14 2010, 19:47)

At what level, I'm not sure, but her name is on the branding, so it must be fairly substantial.
Some celebs have their own brand of cosmetics, clothes and what not. Do you think any of them invest their own money? Of course not, they get paid up front for their name and a percetage from profits (if any) for whoring 'their' product line at every opportunity.
QUOTE (Ross Stonefeld @ Dec 14 2010, 20:05)

and gets a % of revenue that comes from it.
C'mon! How much can you earn from a 125cc team anyway!? Someone like Paris can earn all she wants by making a few (paid) club appearance in Vegas or Miami.
She must be getting a fees upfront to rent her name. Likely she will make appearances at some of the races. Quite why a 125cc team feels the need for Parish Hilton as their racing mascot is beyond me, perhaps they are trying to attract sponsors usually linked with 'party' lifestyle. It's something different, I'll give them that.